Our web analytics consultancy service helps you understand your users and measure performance accurately across all platforms to make data informed decisions with confidence. Web Analytics is defined as the analysis of both qualitative & quantitative website and app data which is used to improve the experiences of both current & prospective customers.
The Importance of Analytics
With a clear understanding of what is happening on site or in app, decision makers are able to improve their digital offering and enhance the experience of their current and potential customers. The proper implementation of analytics helps decision makers understand what actions are required to meet the business’ objectives and drive their business forward.
Verifying the appropriate implementation of the account and account properties to ensure views are correctly structured to silo your data for future analysis. Creation of goals, ecommerce tracking and customer reporting or personal dashboard.
Analytics will help you determine what your ultimate business objectives are and how you can to measure them. Objectives for some sites are obvious, such as an ecommerce site has the objective of selling products or services, whilst others sites are not so clear cut.
Unless you have full confidence in the data being recorded you can never be 100% sure that the decisions being made are sound. We will complete a full audit on any existing data and give you that confidence in the figures being reported.
Whenever websites or mobile apps are updated, unfortunately analytics data can sometimes become muddied through incomplete implementation or incorrect tracking. Our data experts who are individually qualified Google Analytics professionals are able to quickly identify the most likely causes for data discrepancies and help offer solutions and fixes.
Knowing that a visitor has come on your site is only half the equation. Without a clear idea of what subsequent actions they take, the full potential of that visit will never be realised. Using our analytical knowledge we will be able to plot the journey a visitor takes onsite and offer assistance to ensure that expectations are met.
Mobile App Activity
With the increased use of mobile, many digital activities no longer take place solely on site and so much of the analytical information is based within mobile apps. Using a full analytics package ensures that this information is not lost.
Correct conversion attribution is a problem every organisation has in today’s multi-channel world and there are no right or wrong answers. We will work with you to understand your website objectives and your typical journey profiles to show you the different outcomes of attribution models. We can then help you implement those to your channel reports going forward.
Using historical information, our analysts are able to quickly identify patterns in your user’s behaviour and suggest actions to capitalise on the predicted future outcome.
Through our clear and regular reporting, website owners will be equipped with the information needed to make the right decisions moving forward.