Google Adwords Certification – Questions & Answers

11. What information does Google use to determine the user’s location for geo-targeting?
• Phone number.
• Language settings.
• IP address.
• Operating system.

12. The advertiser plans to allocate additional funds to promote a new product line. To do this, create:
• Additional text ads dedicated to this product line.
• An ad group for this product line with targeted ad text.
• Ad group for this product line with an increased daily budget.
• A campaign for this product line with a separate daily budget.

13. The main advantage of geo-targeting is that advertisers can:
• Target users who have already visited the advertiser’s site.
• Set up targeting for any group of countries, territories and regions.
• Target a specific Google domain.
• Target only websites related to a particular region or territory.

14. How can an indication of the average daily budget help to ensure the profitability of advertising costs?
• This allows you to control overall costs and coverage, provided that profitability is maintained.
• This helps increase landing page traffic to determine which ones are most effective.
• This allows you to show ads only in the right regions.
• This allows you to determine the desired average position of your ads during testing.

15. The MCC account manager is going to provide standard access to the client. He needs to take into account that the user will have the opportunity …
• View average CPC.
• Change access levels for other users.
• Delete the account.
• Grant others access to this account.

16. By what criteria should the advertiser distribute ads to groups?
• Common topic.
• The number of words in the keyword.
• Geo targeting.
• Max CPC.

17. How does manual placement work on the Display Network work?
• To place ads next to the relevant content, keywords are used.
• Ads are guaranteed to reach popular sites.
• Advertisers can manually select the sites on which their ads will be displayed.
• The right sites are automatically selected for the advertiser by the Google Adwords system.

18. Anna – the new manager in the agency Boris. She will have to work with three separate accounts that are part of the MCC account. How will Boris find it easiest to grant access to these accounts only?
• Configure e-mail addresses to directly log into these three accounts. Then Anna will use a separate address to log into each of these three accounts, and she will not have access to the other managed accounts.
• Invite Anna as a “Read Only” user at the MCC level (to view reports related to her accounts).
• Transfer all campaigns from these three accounts to one Adwords account and grant Anna access to it.
• Create a new MCC account associated with the source, move the three accounts to it and grant Anna access only to it.

19. An advertiser that wants to increase the number of conversions manually assigns CPCs. Which factor is most important when setting bids at the keyword level?
• Keyword Quality Score.
• Profit from the paid click.
• Rates of the nearest competitor.
• The amount of the bet.

20. What is useful for an advertiser to track campaign performance?
• It can determine whether the campaigns respond to its overall marketing goals and whether it brings conversions.
• He can compare the effectiveness of his campaigns with the campaigns of individual competitors.
• It can create ad groups with the same keywords, but with different ad variations.
• It can create additional Adwords accounts for inefficient keywords.



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