- April 4, 2017
- Posted by: admin
- Category: Advertising, Google AdWords
21. Which of the following characterizes the accelerated display?
• The ad is shown only if there is a high probability that the user clicks on it.
• Ads are shown both above the search results and to the right of them.
• The ad is shown when the search query contains terms that are similar in meaning to the keywords in the campaign.
• Ads are shown at a maximum frequency until the entire daily budget is exhausted.
22. Why the ad with the text “Your friend to you is not indifferent.” Find out more! ” Can it be rejected according to Adwords rules?
• The ad should not contain the phrase “find out more.”
• Ads should not simulate private messages for the user and requests to add to friends on social networks.
• Invalid number of characters.
• The ad should not contain an exclamation mark.
23. What is the main task of automatic bidding when paying for clicks?
• Reaching the target position of the advertiser’s ad.
• The maximum number of conversions within the advertiser’s target budget.
• The maximum number of clicks within the advertiser’s target budget.
• Achieving the average advertiser’s target CPC.
24. The user of the Russian Google search domain (Google.ru) chose English on the settings page. Ads with what language targeting can he see?
• English-speaking users in the USA.
• Russian-speaking users in the Czech Republic.
• English-speaking users in Russia.
• Russian-speaking users in Germany.
25. If the advertiser’s goal is a direct response, not brand promotion, what keywords should he remove from the search campaign?
• Phrases containing more than two words.
• Many clicks and conversions.
• Bringing a lot of impressions, but very few conversions.
• Containing words already in use in the display campaign.
26. Using managed placements in Display Network campaigns allows you to display ads:
• On the specified web pages, in Internet video, games, RSS feeds, on mobile sites and in applications.
• On the web pages that the contextual targeting algorithm has defined as relevant to the topic of your keywords.
• On sites run by Google, such as Gmail and Google News, where there are materials with topics that are close to your keywords.
• On a web page where your ad is likely to pay off (this is determined by the automatic bid optimization feature).
27. The Quality Score and Ad Rank are calculated:
• Every time you change the CPC in your account.
• Each time your ad is shown on the Display Network site.
• For each search request that your ads can show.
• Several times a day according to the ad schedule.
28. Which bidding option is used for image ads on the Google Display Network?
• Only CPC.
• Cost per click or per thousand impressions.
• Cost-per-thousand impressions only.
• Cost per conversion.
29. If the sitelinks are set both at the campaign level and at the ad group level, which ones are shown in the ads?
• Additional links that match the search query.
• As additional links at the campaign level, so set at the ad group level.
• Ad Sitelinks at the ad group level.
• Additional links with the highest ad rank.
30. The campaign does not have the option to select CPM. For what reason could this situation arise?
• The campaign only works on Google search and the search network.
• The campaign previously used cost-per-thousand impressions (CPM).
• The campaign never used cost-per-thousand impressions (CPM).
• The campaign works only on the Google Display Network.
31. When you show ads on the Display Network for keywords, broad match is always used. This saves the advertiser from having to …
• Add negative keywords to refine targeting.
• Use geotargeting to further restrict the target audience.
• Monitor the performance of keywords at the ad group level.
• Add word forms, typos and other variations of keywords.
32. At what level can an advertiser change the geo-targeting of an ad?
• Ad group level.
• At the keyword list level.
• At the campaign level.
• At the account level.
33. If optimization is selected in the ad settings and there are different versions of text ads in the group, the following happens:
• The most effective ad is shown more often.
• The Quality Score automatically increases based on the average ad group CTR.
• The maximum cost-per-click ad is shown most often.
• Bidding automatically decreases based on the target CPA.