{"id":634,"date":"2017-04-04T09:44:06","date_gmt":"2017-04-04T09:44:06","guid":{"rendered":"http:\/\/graphenelive.in\/?p=634"},"modified":"2017-04-04T09:44:06","modified_gmt":"2017-04-04T09:44:06","slug":"google-adwords-certification-questions-answers","status":"publish","type":"post","link":"http:\/\/graphenelive.in\/google-adwords-certification-questions-answers\/","title":{"rendered":"Google Adwords Certification – Questions & Answers"},"content":{"rendered":"

1. Suppose you are advertising diving equipment all over Russia, but in <\/strong>Sochi you have the highest level of sales. How to optimize your campaign and evaluate the results of optimization?<\/strong><\/p>\n

\u2022 Add the keyword “Sochi” for all ad groups so that your ads are not shown on other search terms.
\n\u2022 Create a separate campaign targeting only Sochi, check its effectiveness and change the budget accordingly.<\/span><\/strong>
\n\u2022 Customize the scheduling of the display so that your ads appear only during business hours of the region.
\n\u2022 Delete all keywords with low efficiency and start over again, creating a new set of keywords and campaigns with geotargeting to show ads only to Sochi residents.<\/p>\n

 <\/p>\n

2. What is the best way to spend the budget so that the Adwords system distributes ads evenly throughout the day?<\/strong>
\n\u2022 Uniform<\/strong><\/span>
\n\u2022 Optimized
\n\u2022 Scheduled show
\n\u2022 Accelerated<\/p>\n

 <\/p>\n

3. The advertiser creates an ad group to serve on all relevant content sites on the Display Network. If you add keywords and placements in “targeting and bidding” mode, …<\/strong>
\n\u2022 They will determine the target ROI for the ad group
\n\u2022 They will affect the time of day in which ads can appear
\n\u2022 Ads will appear only on the specified sites, and only on those pages, the topic of which corresponds to the keywords.<\/span><\/strong>
\n\u2022 They will affect search results and CPCs on the Display Network.<\/p>\n

 <\/p>\n

4. Select the most accurate definition of “Enhanced CPC”.<\/strong>
\n\u2022 The cost-per-conversion (CPC) optimizer is used to specify individual bids in ad groups with which the Conversion Optimizer is used.
\n\u2022 The cost-optimizer determines the size of the discount for the maximum CPC that the actual cost-per-click (CPC) is dependent on.
\n\u2022 Enhanced CPC is a tool that automatically raises bids in ad auctions where conversion is likely.<\/span><\/strong>
\n\u2022 The cost-per-conversion (CPA) optimizer helps an advertiser using ad extensions to improve their Quality Score.<\/p>\n

 <\/p>\n

5. On the “Optimization” tab in your Adwords account, you can:<\/strong>
\n\u2022 View suggestions for optimizing keywords, bids, and budgets, helping to increase and fictitious campaigns.<\/span><\/strong>
\n\u2022 Create and measure campaigns, ads, keywords, and campaign settings.
\n\u2022 View summary<\/span><\/strong> statistics on campaign fictitiousness
\n\u2022 Use reporting tools to help manage the daily budget<\/p>\n

 <\/p>\n

6. What characters, <\/strong>words and phrases should not be contained in ad text according to Adwords rules?<\/strong>
\n\u2022 All answers are correct
\n\u2022 Text that does not directly relate to the keywords that are used to target the ad.
\n\u2022 Calls to action are too general (for example, “click here” and “check this site”).<\/strong><\/span>
\n\u2022 Exclamation and question marks.<\/p>\n

7. Which of the following most accurately describes the way ads are rotated in the “Optimization” settings in Adwords?<\/strong>
\n\u2022 The method of interleaving “Optimization” ads allows you to show ads more often, which increases the number of impressions.
\n\u2022 The method of rotation of the ads “Optimization” allows you to show the most effective ads more often.<\/span><\/strong>
\n\u2022 The “Optimization” ad rotation method allows you to display the most relevant URLs in each ad.
\n\u2022 The “Optimization” ad rotation method allows you to display two ads from the same group on the website page at the same time.<\/p>\n

8. What does the campaign status in Adwords “Planned” mean?<\/strong>
\n\u2022 The campaign is <\/span><\/strong>inactive, but will be launched in the future.<\/span><\/strong>
\n\u2022 The campaign is inactive, because the funds in the prepaid account are fully spent.
\n\u2022 The campaign is active, but ads are shown sporadically due to insufficient budget.
\n\u2022 The campaign is inactive, because its end date has passed.<\/p>\n

9. How does adding a placement to an ad group affect the Quality Score?<\/strong>
\n\u2022 Improves the Quality Score in the search network.
\n\u2022 Does not affect the Quality Score in the search network.<\/span><\/strong>
\n\u2022 Improves Google’s Quality Score.
\n\u2022 The quality index in the search network deteriorates.<\/p>\n

10. What should the user remember when changing the password used to sign <\/strong>in to the Adwords account?<\/strong>
\n\u2022 The new password will also be used to access his accounts in other Google products.<\/span><\/strong>
\n\u2022 To access your account from any location, the user will need to enable 2-step verification.
\n\u2022 The new password will be used in Adwords, and in other Google products – the old one.
\n\u2022 The password will also need to be changed in his accounts by other Google products.
\n
\n<\/p>\n

11. What information does Google use to determine the user’s location for geo-targeting?<\/strong>
\n\u2022 Phone number.
\n\u2022 Language settings.
\n\u2022 IP address.<\/strong><\/span>
\n\u2022 Operating system.<\/p>\n

12. The advertiser plans to allocate additional funds to promote a new product line. To do this, create:<\/strong>
\n\u2022 Additional text ads dedicated to this product line.
\n\u2022 An ad group for this product line with targeted ad text.
\n\u2022 Ad group for this product line with an increased daily budget.
\n\u2022 A campaign for this product line with a separate daily budget.<\/span><\/p>\n

13. The main advantage of geo-targeting is that advertisers can:<\/strong>
\n\u2022 Target users who have already visited the advertiser’s site.
\n\u2022 Set up targeting for any group of countries, <\/span>territories and regions.<\/span>
\n\u2022 Target a specific Google domain.
\n\u2022 Target only websites related to a particular region or territory.<\/p>\n

14. How can an indication of the average daily budget help to ensure the profitability of advertising costs?<\/strong>
\n\u2022 This allows you to control overall costs and coverage, provided that profitability is maintained.<\/span>
\n\u2022 This helps increase landing page traffic to determine which ones are most effective.
\n\u2022 This allows you to show ads only in the right regions.
\n\u2022 This allows you to determine the desired average position of your ads during testing.<\/p>\n

15. The MCC account manager is going to provide standard access to the client. He needs to take into account that the user will have the opportunity …<\/strong>
\n\u2022 View average CPC.<\/span>
\n\u2022 Change access levels for other users.
\n\u2022 Delete the account.
\n\u2022 Grant others access to this account.<\/p>\n

16. By what criteria should the advertiser distribute ads to groups?<\/strong>
\n\u2022 Common topic.<\/span>
\n\u2022 The number of words in the keyword.
\n\u2022 Geo targeting.
\n\u2022 Max CPC.<\/p>\n

17. How does manual placement work on the Display Network work?<\/strong>
\n\u2022 To place ads next to the relevant content, keywords are used.
\n\u2022 Ads are guaranteed to reach popular sites.
\n\u2022 Advertisers can manually select the sites on which their ads will be displayed.<\/span>
\n\u2022 The right sites are automatically selected for the advertiser by the Google Adwords system.<\/p>\n

18. Anna – the new manager in the agency Boris. She will have to work with three separate accounts that are part of the MCC account. How will Boris find it easiest to grant access to these accounts only?<\/strong>
\n\u2022 Configure e-mail addresses to directly log into these three accounts. Then Anna will use a separate address to log into each of these three accounts, and she will not have access to the other managed accounts.
\n\u2022 Invite Anna as a “Read Only” user at the MCC level (to view reports related to her accounts).
\n\u2022 Transfer all campaigns from these three accounts to one Adwords account and grant Anna access to it.
\n\u2022 Create a new MCC account associated with the source, move the three accounts to it and grant Anna access only to it.<\/span><\/p>\n

19. An advertiser that wants to increase the number of conversions manually assigns CPCs. Which factor is most important when setting bids at the keyword level?<\/strong>
\n\u2022 Keyword Quality Score.
\n\u2022 Profit from the paid click.<\/span>
\n\u2022 Rates of the nearest competitor.
\n\u2022 The amount of the bet.<\/p>\n

20. What is useful for an advertiser to track campaign performance?<\/strong>
\n\u2022 It can determine whether the campaigns respond to its overall marketing goals and whether it brings conversions.<\/span>
\n\u2022 He can compare the effectiveness of his campaigns with the campaigns of individual competitors.
\n\u2022 It can create ad groups with the same keywords, but with different ad variations.
\n\u2022 It can create additional Adwords accounts for inefficient keywords.<\/p>\n

<\/p>\n

21. Which of the following characterizes the accelerated display?<\/strong>
\n\u2022 The ad is shown only if there is a high probability that the user clicks on it.
\n\u2022 Ads are shown both above the search results and to the right of them.
\n\u2022 The ad is shown when the search query contains terms that are similar in meaning to the keywords in the campaign.
\n\u2022 Ads are shown at a maximum frequency until the entire daily budget is exhausted.<\/span><\/p>\n

22. Why the ad with the text “Your friend to you is not indifferent.” Find out more! ” Can it be rejected according to Adwords rules?<\/strong>
\n\u2022 The ad should not contain the phrase “find out more.”
\n\u2022 Ads should not simulate private messages for the user and requests to add to friends on social networks.<\/span>
\n\u2022 Invalid number of characters.
\n\u2022 The ad should not contain an exclamation mark.<\/p>\n

 <\/p>\n

23. What is the main task of automatic bidding when paying for clicks?<\/strong>
\n\u2022 Reaching the target position of the advertiser’s ad.
\n\u2022 The maximum number of conversions within the advertiser’s target budget.
\n\u2022 The maximum number of clicks within the advertiser’s target budget.<\/span>
\n\u2022 Achieving the average advertiser’s target CPC.<\/p>\n

24. The user of the Russian Google search domain (Google.ru) chose English on the settings page. Ads with what language targeting can he see?<\/strong>
\n\u2022 English-speaking users in the USA.
\n\u2022 Russian-speaking users in the Czech Republic.
\n\u2022 English-speaking users in Russia.<\/span>
\n\u2022 Russian-speaking users in Germany.<\/p>\n

25. If the advertiser’s goal is a direct response, not brand promotion, what keywords should he remove from the search campaign?<\/strong>
\n\u2022 Phrases containing more than two words.
\n\u2022 Many clicks and conversions.
\n\u2022 Bringing a lot of impressions, but very few conversions.
\n\u2022 Containing words already in use in the display campaign.<\/p>\n

26. Using managed placements in Display Network campaigns allows you to display ads:<\/strong>
\n\u2022 On the specified web pages, in Internet video, games, RSS feeds, on mobile sites and in applications.
\n\u2022 On the web pages that the contextual targeting algorithm has defined as relevant to the topic of your keywords.<\/span>
\n\u2022 On sites run by Google, such as Gmail and Google News, where there are materials with topics that are close to your keywords.
\n\u2022 On a web page where your ad is likely to pay off (this is determined by the automatic bid optimization feature).<\/p>\n

27. The Quality Score and Ad Rank are calculated:<\/strong>
\n\u2022 Every time you change the CPC in your account.
\n\u2022 Each time your ad is shown on the Display Network site.
\n\u2022 For each search request that your ads can show.<\/span>
\n\u2022 Several times a day according to the ad schedule.<\/p>\n

28. Which <\/strong>bidding option is used for image ads on the Google Display Network?<\/strong>
\n\u2022 Only CPC.
\n\u2022 Cost per click or per thousand impressions.<\/span>
\n\u2022 Cost-per-thousand impressions only.
\n\u2022 Cost per conversion.<\/p>\n

29. If the <\/strong>sitelinks are set both at the campaign level and at the ad group level, which ones are shown in the ads?<\/strong>
\n\u2022 Additional links that match the search query.
\n\u2022 As additional links at the campaign level, so set at the ad group level.
\n\u2022 Ad Sitelinks at the ad group level.<\/span>
\n\u2022 Additional links with the highest ad rank.<\/p>\n

30. The campaign does not have the option to select CPM. For what reason could this situation arise?<\/strong>
\n\u2022 The campaign only works on Google search and the search network.<\/span>
\n\u2022 The campaign previously used cost-per-thousand impressions (CPM).
\n\u2022 The campaign never used cost-per-thousand impressions (CPM).
\n\u2022 The campaign works only on the Google Display Network.<\/p>\n

31. When you show ads on the Display Network for keywords, broad match is always used. This saves the advertiser from having to …<\/strong>
\n\u2022 Add negative keywords to refine targeting.
\n\u2022 Use geotargeting to further restrict the target audience.
\n\u2022 Monitor the performance of keywords at the ad group level.
\n\u2022 Add word forms, typos and other variations of keywords.<\/span><\/p>\n

32. At what level can an advertiser change the geo-targeting of an ad?<\/strong>
\n\u2022 Ad group level.
\n\u2022 At the keyword list level.
\n\u2022 At the campaign level.<\/span>
\n\u2022 At the account level.<\/p>\n

33. If optimization is selected in the ad settings and there are different versions of text ads in the group, the following happens:<\/strong>
\n\u2022 The most effective ad is shown more often.<\/span>
\n\u2022 The Quality Score automatically increases based on the average ad group CTR.
\n\u2022 The maximum cost-per-click ad is shown most often.
\n\u2022 Bidding automatically decreases based on the target CPA.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Suppose you are advertising diving equipment all over Russia, but in Sochi you have the highest level of sales. How to optimize your campaign and evaluate the results of optimization? \u2022 Add the keyword “Sochi” for all ad groups so that your ads are not shown on other search terms. \u2022 Create a separate<\/p>\n","protected":false},"author":1,"featured_media":635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101,105],"tags":[102,103,104],"_links":{"self":[{"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/posts\/634"}],"collection":[{"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":0,"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/media\/635"}],"wp:attachment":[{"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/graphenelive.in\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}