Social Media Marketing
When people hear the term social media their minds usually head towards Twitter and Facebook, however, there are many platforms out there. Finding the ones where you can connect with your customers is the real key.
Graphene’s social media service is designed to keep you in total control of your messages across various social media networks, and is based on understanding your own unique business challenges and objectives. As with everything, one size rarely fits all and so our social media service puts the focus clearly on what matters most to your company.
How our social team can help
We will make sure you never fall into a well-publicised #epicfail campaign or a compilation of ‘The 10 Biggest Social Media Disasters…’ We also won’t completely take over your accounts because we know that people want to talk to you and not listen to constant, one-way sales messages pushed from your marketing agency.
We’ll help develop a social strategy with you based upon your end goals. You may already have in-house marketing teams who just require guidance, or you may need us to help build your social presence from scratch. We’ll help find the best approach.
Finding & securing the appropriate usernames & profiles across the channels. Your brand is obviously very important and so our social team will always be on hand to help to turn potential customer problems into praise.
Social Tone & Nature
The ways in which businesses can use social media differs massively. We’ll be there to help find the right tone of voice and style for you, making sure that your business is portrayed exactly how you want it.
Social Media Monitoring
We’ll comb the social networks, making sure that you know who’s talking about you, what they’re saying and what they think, and whether it’s positive. This ensures that you are always ahead of the conversation, ready to contribute whenever you need to.
As well as standard updates, social ads can used to improve your presence or generate interest in a new product. This could be through promoted Twitter accounts or trends, Facebook & LinkedIn Ads, or sponsored YouTube, Instagram or Pinterest content.
Our close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers mean that we can help bridge that gap between offline and online content that really means your content gets the coverage it deserves.
Our social team will help you create fast, reactive updates that completely hits the mark & sparks further conversation that gets your brand coverage outside of your immediate industry.
Reporting & Analysis
We love data and our social media reporting will help identify and inform future activity not only in your social circles but across all your marketing channels.
Cross Channel Promotion
EUsing the insights from our reporting and analysis we make sure that your message reaches your audience and fits across all your marketing channels, giving you a coherent and instantly recognisable voice across the internet.