To put it simply, you’ve got 2 options:

OPTION I. You can target some very competitive short keywords that require, for example, 1000 backlinks to outrank your competition. And you’ll be getting, say, 10,000 of visitors from this keyword per day when you’re #1 on Google for it.

OR

OPTION II. Or you can target some low competitive long tail keywords. For example, you’ll target keywords that require 5 backlinks each for you to be #1 on Google for each of them. By acquiring the same 1,000 of backlinks for these keywords, you’ll be #1 on Google for 200 keywords (1000 / 5 = 200). Usually, these 200 keywords will bring you even bigger number of visitors from Google than that 1 short keyword. But even if these 200 keywords bring you the same traffic, this option is still much better because of the following reasons:

1. You’ve got a lot of competitors, and everyone wants to get high rankings for that short keyword (because it is one of the most popular keywords in your niche). So, the competition becomes stronger and stronger from day to day. You acquired 1000 backlinks, your competitor – 1100. You 1200, he – 1300, and so on. So, you’ll have to spend more and more, and so your profit from it will become less and less. From the other side, a very little number of people know that it is more profitable to target long tail keywords, and so, very little number of companies struggle for long tail keywords. Plus there is a very small number of short keywords in any niche and tens and even hundreds more long tail keywords in each niche. So even if someone else also targets long tail keywords, there is a very low probability that he’ll be targeting the same keywords as you. So once you acquired 5 backlinks for your long tail keyword and reached #1 on Google, you may stay there for years before someone else outranks you. That’s why it is much more expensive to compete for short keywords and much more profitable – for long tail ones.
2. Because of the strong competition, you can lose your position for the short keyword at any time! If you lose your position for just that one keyword, you’re in a risk to lose your entire business since you invested a lot of funds in it. From the other side, if you’re #1 on Google for 200 long tail keywords and someone even outranks you for several of them, this won’t influence your business much or even at all.
3. It is less risky to target many long tail keywords and is easier to get high rankings on Google for them also because it looks more natural for Google when your backlinks all have different anchor texts and different keywords. And the more natural your backlink profile and your link building campaign looks to Google, the easier it will be for you to get high rankings. And less risky.
4. For your link building campaign to look natural for Google, it is important to use various anchor texts, which help to improve rankings for different keywords of your website. Also when you help to improve rankings for low competitive terms, you increase rankings for competitive keywords gradually, which looks more natural for Google and avoids risks of being penalised.
5. Additionally, long tail keywords have much higher the conversion rate because they are more specific!

In the next Post, we’ll share another secret and very strong weapon with you that you can use against your competitors to outrank them and win the business!

The post 5 Reasons to Target Long Tail Keywords appeared first on SEO Consultants, Digital Marketing, WordPress Development.

There is a common misconception that link building is dead. In fact, this is far from the truth. The latest update of Google Penguin Algorithm really has changed the game for link builders worldwide. But here’s the thing – Google, as well as other search engines, still rank websites according to the number and quality of referring domains. Here we will explain why backlinks still matter to your website promotion.

Backlinks can boost your organic traffic in the long run

One of the most powerful things that contribute to higher search engines rankings is the quality backlinks. Among more than 200 Google’s Ranking Factors, backlinks hold a prominent place. The point is that you need to take care of their natural growth and quality.Backlinks can increase referral traffic in the short run. Yes backlinks still work.

When building a website, it is necessary not to overlook the significance of backlinks. When it comes to increasing traffic to your website, receiving links from other websites becomes of paramount importance. By building more backlinks you increase referral traffic.

Backlinks can multiply your conversion rate

If your backlinks come from relevant resources, be sure that it will bring you more customers who will be eager to know more about your company and its services. As a result, your conversion rate will rise and push up your sales. Here is one more proof that it works!

The post Do Backlinks Still Work?- Your Strategy for Perfect Backlinks appeared first on SEO Consultants, Digital Marketing, WordPress Development.

Adwords Bid Strategy 1: cost-per-click manual

When creating a new search campaign this strategy is chosen as AdWords default. It involves the bidding prices separately for each keyword phrase. In this case the system, and manages advertiser bids.

If you have set up conversion tracking, then you can enable Enhanced CPC also.

In ECPC,  based on algorithms the system will calculate bid for each user who does a search query into Google considering the likelihood that the particular user may convert after the transition. Here, Google will focus on achieving the goals that you have set, for example,  submit form or newsletter subscription.

Google analyses the users history by taking into account what he was interested in and how often he performs the conversion at various sites or related websites. Based on these data, the system will raise or lower bids for key phrases.

Adwords Bid Strategy 2: Target CPA

Here we use CPA: how much are you willing to pay for 1 target action on your site (for example, filling out a form and send the application form). Advertiser need to calculate how much he/she is willing to pay for this operation and set the price. Google AdWords will automatically adjust your bids for key phrases so that the condition of the target CPA. The value may be slightly higher or lower, but the average price will correspond to the exposed.

Adwords Bid Strategy 3: Target ROAS (return on ad spend)

It works about the same as the strategy of the Target CPA. You define the ROI , you assign it here as a percentage. For example, if a single sale you earn 500 $, you want to spend on advertising $ 100, then in the Target ROAS need to put 500%.

Google AdWords will automatically adjust your bids to comply with the designated index ROI.

Adwords Bid Strategy 4: Target outranking

This is an unusual strategy, and it is used very rarely. This has to chosen if the advertiser has competitors.

In the event that a competitor is advertised with AdWords, you need to specify a domain, specify how often you need to win it auctions (for example, 100% of the cases), and the max CPC. Google AdWords will automatically adjust your bids with respect to this competitor, focusing on the conditions of the auction.

Thus, Google AdWords will try to make sure that ads have always been higher advertising competitor.

Adwords Bid Strategy 5: Maximize clicks

This strategy is suitable, if you don’t have concerns regarding conversion, as the number of clicks (for example, you have an information site), and you need to get as many conversions as part of your daily budget.

You can also turn on ECPC. If you want to focus on achieving the goals set the limitation of the maximum click cost.

The post How to select Bid strategies in Google AdWords ? appeared first on SEO Consultants, Digital Marketing, WordPress Development.

1) Domain Name.

The presence of the main keyword in the domain name or subdomain is a weighty argument in determining the site’s relevance to a particular topic. Of course, if your site is devoid of this, it does not mean that it will be impossible to compete with the resources that have the keyword in the domain name. Let’s just say, just a small competitor will be given a head start. It is assumed that the closer it is to the top, the greater the effect of giving:

Title tag has been and remains the most important internal ranking factors. In this case, the closer to the top in its key word – the greater the effect it gives. But we must not sacrifice the readability of a title, do for people.

To be included in the title a few key words, write a heresy like “buy tiles, information about tiles, in St. Petersburg, on the tile prices” absolutely necessary. It is come kind of design:

3) Description pages.

In contrast to Yandex to Google for keywords in the meta tag description continues to be important. But, in my opinion, in the near future the situation will change.

4) H1 headline.

The second most important internal factor of the ranking after the Title. Again, comparing with the search engine Yandex, there is a caveat. It consists in the fact that the latter does not like when the H1 header is used with the application to it of style. For Google the same – that the style that no – basically all the same. But in order to optimize the process was more versatile, better to use it in its pure form:

5) The key word in the text of the page.

When the Google search engine optimization, keyword density should be such that they stand out from the general profile of all the words on the page (but without perespama, of course). Otherwise, everything is standard:

• The closer the keyword to the top of the document, the better.
• Accurate inclusion of key phrases have more weight than with the changed word order or transformed word forms.

Unfortunately, that Google is good, Yandex – death. In other words, the density, ideal for Google, is likely to be spamnoy for Yandex.

6) The amount of text on the page.

A large amount of content allows us to give a more complete answer to your user topic. The bigger, the better. Do not need to, I think, to remind you that the content must be:

• Unique.
• Grammar and spelling correct.
• Formatted and easy to perceive (lists, numbering, paragraphs).
• Not be repeated on the site, even in a modified form.
• Updated regularly.

7) The images and media content.

Images and videos (especially embedded from YouTube, owned by Google), contained in the pages, not only to increase the readability of related materials, but also provide additional advantages to their quality. Do not forget about the additional properties of such elements, bearing useful information for search engines:

• Alt image.
• Title image.
• Title to insert iframe video.

8) Outgoing links.

Outbound links to high-quality and thematically similar sites have a positive impact on the relevance of the page. For example, referring to the information material on authoritative sources, you increase the credibility of the referring page.

9) Internal perelinkovka.

The concept of page weight, which yesterday for Yandex, still plays a role in the optimization for Google. A because internal linking between pages of the same level, and scrupulous vyschityvanie weight and concentration on the documents of the upper level (main, category pages) in this case is an integral part of this promotion:

• Inline perelinkovka (really relevant and useful to the user).
• List of materials similar to the page you’re visiting the theme.
• List of related products and offers.

It is also an important element of internal linking are the bread crumbs, which not only help to accumulate the weight on the higher levels, but are simply a convenient navigation element.

Internal links should have competent anchor text and title attribute, because the information about the page that are linked, the robot is drawn from here. No need to immediately push a hundred keys in Encore – make it enjoyable for people and not for robots. Imagine that Google – the people.

10) The structure of the site.

The site structure should be transparent. And it is really versatile and effective ranking factor:

• Pages should be logically sorted and categorized. The user should not have any questions about whether he will find the title, coming into a partition – everything should be clear and obvious.
• The site should be easy to navigate, allowing to move from one category to another without the slightest difficulty.

Site Structure Quality Score (together with the quality of the site itself) determines the depth of the user viewing pages on the site, bounce rate and time spent on sites that directly affects relevance.

11) The number of pages on the site.

In principle, it is synonymous with the previously mentioned “the more – the better.” The more pages on the site – the more weight is the site itself. But do not run headlong and produce page after page, neglecting their quality.

Better slowly but surely to follow the terms of the sixth paragraph and fill the site news, articles (giving an answer to a specific question – believe me, even if you put on the website of the company engaged in the repair, the article about how to make the repairs yourself, it will pay off) and reviews .

12) Inbound Links.

External links have a positive impact on the ranking of a site on Google SS under the following conditions:

• Reference should be context-sensitive, that is, to treat some material, and not be placed in units such as “Our Friend” or “partner sites”.
• In view of the latest Google penguin filters improvements, the number of anchor text with the keyword is best minimized by opting bezankornym links (Anchor in this case will be the address of the page itself), and natural ANCOR type “here”, “online”.
• As a donor to use old resources: at least 1-2 years old.
• Let these links will be most natural to the person seeing them, he wanted to go to the target site, and not wrinkle his nose, knowing that it is overt advertising.
• Links with thematically related sites, of course, more valuable.

And for God’s sake, do not use the link aggregator.

13) Microformats.

It is necessary to keep pace with the times – use mikrorazmetku schema.org or the like. It’s not as difficult as it seems. Well, if you do not want to delve into the syntax, you can always use the official designer for the site mikrorazmetki: https://www.google.com/webmasters/markup-helper/

14) Social networks and services.

Integrate your website with popular social networks and services. This will not only increase the speed of indexing and give you a free and natural inbound links, but also affect the credibility of search engines to the site. A lot of options here:

• Crossposting.
• Binding site to a Google+ profile.
• Creating a community website in social networks.
• Placing social buttons and widgets on the site.

Here, perhaps, and all. In the near future I will try to present the secondary ranking factors at Google, as well as to describe those who are gradually dying out. Questions?

The post Core Google Ranking Factors appeared first on SEO Consultants, Digital Marketing, WordPress Development.

• Transferring old records to a new page or domain.
• Elimination of broken links, both external and internal.
• Elimination of duplicate pages.

There are several ways to make a 301 redirect, but I prefer the option of using .htaccess file, which is located in the root directory of your FTP site (if it’s not there, just create it, it has no extension).

Setting 301 redirect from one page

Quite often a situation arises when a site page has been deleted or is forced to change its URL. When referring to her old address, the user itself, see page 404 (not found).Here’s the syntax:

Redirect 301 /old-page.html http://new-domain.com/new-page.html

Well or so, the result is the same:

Redirect permanent /old-page.html http://new-domain.com/new-page.html

Make no mistake: /old-page.html – relative URL of the old page. It can be attached: /old-category/old-page.html, well, or so: / old-category / old-page / – there are no limits. The same applies to http://new-domain.com/new-page.html (new page), with the only difference being that here the absolute path (not necessarily that it was new domain – may just be a new internal address of the page ).

Setting up 301 redirects when moving a site to a new domain

No less clear the situation. There was a need to move to a new domain, keep the old, in this case, the attribute of the old domain .htaccess following:

+ FollowSymLinks the Options

RewriteEngine on

<FilesMatch "$ a robots.txt">

RewriteEngine off

 

RewriteCond% {} ^ HTTP_HOST old-domain \ .mobi

the RewriteRule ^ (. *) $ Http://new-domain.com/$1 [R = 301, L]

RewriteCond% HTTP_HOST} ^ {www.oldsite \ .com

RewriteRule ^ (. *) $ http://old-domain.com/$1 [R = 301, L]

In this example, we set the redirect all pages of the old domain to the new page (provided that the relative addresses are the same).

Edit the robots.txt in old domain as below.

Agent-the User: *

Disallow: /

301 domain redirect without www with at www:

+ FollowSymLinks Options

RewriteEngine On

<FilesMatch "robots.txt $">

RewriteEngine off

 

RewriteCond% HTTP_HOST {^} $ site.ru

RewriteRule (. *) Http://www.site.com/$1 [R = 301 , L]
The reverse situation - with no on www www:

+ FollowSymLinks Options

RewriteEngine On

<FilesMatch "robots.txt $">

RewriteEngine off

 

RewriteCond% HTTP_HOST {^} $ www.site.com

RewriteRule (. *) Http://site.com/$1 [R = 301 , L]

After editing, save the file and upload it to the root folder of the FTP by overwriting.

The post Ultimate guide for 301 Redirects appeared first on SEO Consultants, Digital Marketing, WordPress Development.

• Add the keyword “Sochi” for all ad groups so that your ads are not shown on other search terms.
• Create a separate campaign targeting only Sochi, check its effectiveness and change the budget accordingly.
• Customize the scheduling of the display so that your ads appear only during business hours of the region.
• Delete all keywords with low efficiency and start over again, creating a new set of keywords and campaigns with geotargeting to show ads only to Sochi residents.

2. What is the best way to spend the budget so that the Adwords system distributes ads evenly throughout the day?
• Uniform
• Optimized
• Scheduled show
• Accelerated

3. The advertiser creates an ad group to serve on all relevant content sites on the Display Network. If you add keywords and placements in “targeting and bidding” mode, …
• They will determine the target ROI for the ad group
• They will affect the time of day in which ads can appear
• Ads will appear only on the specified sites, and only on those pages, the topic of which corresponds to the keywords.
• They will affect search results and CPCs on the Display Network.

4. Select the most accurate definition of “Enhanced CPC”.
• The cost-per-conversion (CPC) optimizer is used to specify individual bids in ad groups with which the Conversion Optimizer is used.
• The cost-optimizer determines the size of the discount for the maximum CPC that the actual cost-per-click (CPC) is dependent on.
• Enhanced CPC is a tool that automatically raises bids in ad auctions where conversion is likely.
• The cost-per-conversion (CPA) optimizer helps an advertiser using ad extensions to improve their Quality Score.

5. On the “Optimization” tab in your Adwords account, you can:
• View suggestions for optimizing keywords, bids, and budgets, helping to increase and fictitious campaigns.
• Create and measure campaigns, ads, keywords, and campaign settings.
• View summary statistics on campaign fictitiousness
• Use reporting tools to help manage the daily budget

6. What characters, words and phrases should not be contained in ad text according to Adwords rules?
• All answers are correct
• Text that does not directly relate to the keywords that are used to target the ad.
• Calls to action are too general (for example, “click here” and “check this site”).
• Exclamation and question marks.

7. Which of the following most accurately describes the way ads are rotated in the “Optimization” settings in Adwords?
• The method of interleaving “Optimization” ads allows you to show ads more often, which increases the number of impressions.
• The method of rotation of the ads “Optimization” allows you to show the most effective ads more often.
• The “Optimization” ad rotation method allows you to display the most relevant URLs in each ad.
• The “Optimization” ad rotation method allows you to display two ads from the same group on the website page at the same time.

8. What does the campaign status in Adwords “Planned” mean?
• The campaign is inactive, but will be launched in the future.
• The campaign is inactive, because the funds in the prepaid account are fully spent.
• The campaign is active, but ads are shown sporadically due to insufficient budget.
• The campaign is inactive, because its end date has passed.

9. How does adding a placement to an ad group affect the Quality Score?
• Improves the Quality Score in the search network.
• Does not affect the Quality Score in the search network.
• Improves Google’s Quality Score.
• The quality index in the search network deteriorates.

10. What should the user remember when changing the password used to sign in to the Adwords account?
• The new password will also be used to access his accounts in other Google products.
• To access your account from any location, the user will need to enable 2-step verification.
• The new password will be used in Adwords, and in other Google products – the old one.
• The password will also need to be changed in his accounts by other Google products.

The post Google Adwords Certification – Questions & Answers appeared first on SEO Consultants, Digital Marketing, WordPress Development.

For new iPhone 8, Apple will be purchasing flexible from South Korea. Samsung has already successfully applied the technology in practice, equipping their smartphones flexible screens.

Samsung is considered the main rival of Apple, and this agreement has attracted the attention of all the world’s experts and equipment manufacturers. This is happening for the .first time in history. Even though other companies also successfully completed their development of flexible displays,  Apple relied primarily on the experience of the South Korean company Samsung .

The post Samsung will supply Apple 70 million OLED-displays for the new iPhone appeared first on SEO Consultants, Digital Marketing, WordPress Development.

This suggests that the first “mobile” Internet users have surpassed in its activity of those who comes in the “World Wide Web” with desktop computers. 37.93% of the traffic – so much accounted for Android Mobile users. Computers with OSes Windows PC show the result in 37.91%. Two-hundredths of one percent a slight difference, analysts say, but it is quite a significant component of the overall situation: mobile devices are almost ready to replace computers and laptops.

Yet it is worth noting that in different regions of the world, this figure is different. Asian people in general are more in mobile Internet access. For example, 52.2% of the traffic in China “took” Android devices, while Windows accounted for 29.2%. European Internet visitors prefer for this Windows PC (51,7% against 23,6% for Android).

However, as the nick of North America – 39.5% of the traffic users spent desktops, while mobile – 21.2%. IOS operating system and macOS noticeably losing two leaders. Index of internet traffic in the first – 13.09%, while the second – 5.17%. Although iOS North America showed good results, coming in second place with the amount of traffic 25.7%.

.

The post Android Internet Traffic surpassed Windows PC Traffic appeared first on SEO Consultants, Digital Marketing, WordPress Development.

1. TED

With over 1900 exciting and inspirational talks, you will definitely find something you like.

2. Difference Between

Want to learn the difference between anything? Example between API and Web Service .

3. The Geocities-izer

Turn any website into a page with the ugly interface like the 90s.

4. Wikipedia Random

Fall into the rabbit hole and explore random topics on Wikipedia.

5. Whizzpast

The best place on the Internet to learn about great things in history.

6. Find the Invisible Cow

Make sure you open the speaker (but do not be too loud).

7. Sporcle

Solve thousands of puzzles or create your own.

8. Zooniverse

Become part of real science projects (such as discovering the surface of the moon) by taking part in online research.

9. Lang-8

Write in a language you are learning and native speakers will correct your errors.

10. Silk

Create artwork with your mouse.

11. Letters of Note

An amazing collection of compelling letters, postcards, telegrams and notes in the past.

12. Khan Academy

If you’re looking to learn more, Khan Academy offers hundreds of free education courses for you.

13. GeoGuessr

Guess where photos taken by Google Streetview are in anywhere in the world.

14. Feel Good Wardrobe

The page provides tips for buying clothes.

15. I Need a Prompt

Like You Write Write, but for artists.

16. Omegle

Feeling like talking to someone? Omegle helps you talk (via text or video) to a stranger.

17. My Script Font

Create a font based on your own handwriting.

18. Live Plasma

Live Plasma is a musical discovery machine. Just tap on an artist you like and it will show the same artist.

19. Hippo Paint

A perfect coloring book for both kids and adults – just tap on something you like to paint and it will give you the picture.

20. Akinator

A real witch.

21. Congregation

Thousands of free online games, from big names to private ones.

The post Great sites that you can visit every time when you are free! appeared first on SEO Consultants, Digital Marketing, WordPress Development.

UBlock Origin

With more than 7 million users worldwide, are rated 5/5 stars on Chrome Store and has better performance than other popular an extension is AdBlock Plus, uBlock Origin is one of the extension Security striking out present.

UBlock Origin is not just an ad blocker, it also blocks trackers and malware.

You can also install a version for the Firefox browser .

Ghostery

This is an extension that I always installed immediately after uBlock when the new Chrome installed on the machine. Ghostery focuses on blocking trackers that keep you from being tracked on web pages. It also blocks ads, but the coverage is not as great as uBlock should use the ublock plugin plus is your choice.

The intuitive UI allows the user to easily turn off / enable the components it is blocking on the site.

You can also install Ghostery for Firefox .

Protect My Choices

My Choice Protection is an extension for users who do not want to participate in interest-based advertising, and helps ensure that their opt-out is protected.

Netcraft Extension

This extension helps protect you from phishing scams and sticky Reflected XSS pages . I know this extension thanks to the read in Note of introduction Yuyao (conmale).

Password Alert

If you enter your Gmail or Google for Work password anywhere that is not accounts.google.com, you will receive a warning so you can change your password if needed.

Password Alert also tries to detect a fake Google login page to alert you before you enter your password. To do so, Password Alert checks the HTML of each page you visit to see if the page is impersonating a Google login page.

This extension was developed and provided by Google itself, so you can trust and use it.

J2TeaM Security

And finally, of course, you can not mention your own extension.

J2TeaM Security is a security extension focused on phishing attacks targeting Facebook users. In addition to protection, this extension also provides you with many other Facebook related gadgets.

You can read detailed demos or reviews by users on the Chrome Store.

Do you know any good security extensions and would recommend to everyone? Leave a comment below!

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